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web.ae.fityourvalues.CQ.jpg - Daily Bruin

Vijay Patel and three of his friends founded Fit Your Values, a clothing store that sells items themed around various social justice movements. Since launching the site, they have made $1,000 in profits and donated it all to the Black Lives Matter movement. (Courtney Quirmbach/Daily Bruin)

https://dailybruin.com/2020/10/22/social-justice-not-profit-is-at-the-heart-of-students-new-clothing-line/web-ae_-fityourvalues-cq_-jpg/

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Daily Bruin

Social justice, not profit, is at the heart of students&#039; new clothing line - Daily Bruin

Social justice, not profit, is at the heart of students&#8217; new clothing line

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This post was updated Oct. 25 at 6:44 p.m. Within two weeks of going live, Vijay Patel’s online store amassed nearly $1,000 in profits – though none of it will be kept.

https://dailybruin.com/2020/10/22/social-justice-not-profit-is-at-the-heart-of-students-new-clothing-line/

Monday, March 16, 2026

Social justice, not profit, is at the heart of students’ new clothing line

By Matthew Chu

Oct. 22, 2020 11:18 a.m.