Snyder was previously the 2019-2020 Arts editor as well as the 2018-2019 Theater | Film | Television editor.

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web.ae.nostalgia.secondtake.courtesy.jpg - Daily Bruin

The Jonas Brothers – comprised of Nick, Joe and Kevin – were well known Disney Channel singers before their split in 2013. But six years later, the trio reunited with the release of their single &quot;Sucker.&quot; (Creative Commons photo by Christopher Simon, via Wikipedia Commons)

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Second Take: Recent wave of nostalgia-based marketing is compelling, but may be unsustainable - Daily Bruin

Second Take: Recent wave of nostalgia-based marketing is compelling, but may be unsustainable

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America’s burnin’ up with nostalgia. But all fevers have to break. In March, the Jonas Brothers made a move that possibly changed the course of American society by dropping “Sucker” – their first song since the band’s historic split in 2013.

https://dailybruin.com/2019/04/08/recent-wave-of-nostalgia-based-marketing-is-compelling-but-may-be-unsustainable/

Wednesday, March 25, 2026

IN THE NEWS:

Second Take: Recent wave of nostalgia-based marketing is compelling, but may be unsustainable

By Kristin Snyder

April 8, 2019 10:59 p.m.