Music Video Roundup: Fall’s female artists zoom into creativity, confidence
(Susanne Soroushian/Daily Bruin)
As fall quarter comes to a close, it is time to reflect on all that the changing winds of fall brought.
Amid the music video releases of the past few months were visuals from several female artists. Bringing eye-catching outfits, varying locales and memorable movement, several fall videos furthered the storytelling of the dynamic songs they accompany.
Keep reading for the Daily Bruin’s rundown of some of the fall’s most notable music videos in this “Music Video Roundup.”
“BIRDS OF A FEATHER” by Billie Eilish
Billie Eilish is possessed by the telekinetic power of love in her latest music video.
Eilish released her “BIRDS OF A FEATHER” music video from her third studio album “HIT ME HARD AND SOFT” on Sept. 27. The video features the alt-pop singer sitting in a bleak corporate office when her physical movements are suddenly possessed by a supernatural force. Eilish appears carefree with a pleasant smirk as she is dragged across the floor and thrown through walls yet remains completely uninjured.
Despite the song’s lighthearted, flowery melody – in fact, “BIRDS OF A FEATHER” was nominated for song of the summer at the MTV Video Music Awards in September – the poignant lyrics are juxtaposed with the sound, as the song is about loving someone until death. Inspired by this contrast, director Aidan Zamiri chose to include brutal shots of Eilish crashing into walls and tables, even depicting her lying in shattered glass with cracked glasses. However, the music video polarized the internet: While some fans were impressed by the video’s unexpected aesthetic and interpretation of the lyrics, others felt disappointed by the visual representation Eilish opted to pursue.
However, just as she appears in the video, Eilish seems carefree in the face of this online debate, continuing to follow wherever the force of her career takes her.
– Chirag Tailor
[Related: Music Video Roundup: As sun sets on summer, season’s best music videos still shine bright]
“Mantra” by JENNIE
This fall, JENNIE released an empowering music video inviting women to embrace femininity and be confident in who they are.
Providing an opportunity for female audiences to celebrate their beauty, JENNIE’s single “Mantra” premiered Oct. 10, with her confidently dancing and showing the world the happiness they can experience if they listen to the “pretty-girl mantra.” Throughout the video, JENNIE moves with ease and allure, and the versatile camera work never fails to capture the fun choreography that accompanies the song. JENNIE appears unafraid to take up space, moving her legs and arms with a relaxed confidence, proving to other women that they are free to be who they want and not shrink under societal expectations to be meek.
Accentuating her movements, her various outfits add intrigue to the video as viewers wonder what the next exquisite ensemble will look like. In only two minutes and 27 seconds, JENNIE showcases six unique costumes that highlight her beauty. One memorable look is a white top with fluffy sleeves and a skirt with ruffled edges, which makes JENNIE appear like a goddess of the sky.
JENNIE’s latest video gives viewers energy and a new mantra.
– Amy Wong
“Aquamarine” by Addison Rae
TikTok star Addison Rae transforms and realigns herself in her latest music video.
The pop singer released the visual for her single “Aquamarine” on Oct. 24, just a few months after the music video for her hit song “Diet Pepsi.” The song, named after the 2006 film starring Emma Roberts and Sara Paxton, features oceanic themes as Rae sings of the vulnerability of being yourself. The video features Rae dancing in a variety of settings, starting with a seductive solo number and ending with an alluring group routine.
“Aquamarine” highlights the pop singer’s dancing abilities, as her movements and facial expressions flawlessly align with the sensual and confident lyrics of the song. As the camera flashes through each scene, Rae’s outfits progress from one of mystery to one of revealing qualities. The video starts with Rae performing for others while hidden behind a gold and white masquerade getup, then it flashes to her dancing in a simple beige outfit as she gyrates fluidly among other dancers in neutral colors, possibly representing her comfort in her own skin in front of other people.
“Aquamarine” dares audiences to look away from the siren that is Addison Rae.
– Maya Parra
“Disease” by Lady Gaga
Lady Gaga’s “Disease” music video adds another infectious visual to her award-winning videography.
The 13-time Grammy winner released the music video for her latest single, the dark electropop track “Disease,” on Oct. 29. The new song is the lead single for Gaga’s next solo studio album, which is expected to be released in February. The Oscar-winning singer-songwriter has also garnered 18 MTV Video Music Awards – including a 2010 victory for video of the year for “Bad Romance” – and “Disease” invokes similar horror-adjacent imagery to emphasize its dramatic lyrics.
The video is set in a dystopian suburb, where quick cuts of the camera allow multiple versions of Gaga to interact with each other. After beginning the video with one version of the singer splayed out on the hood of a car, the different iterations of Gaga can be seen behind the driver’s seat, in handcuffs in a dark room or pressed between two walls. Ensembles like the zippered black leather outfit worn by the driver visually pop against the mundane, manicured background, and the video repeatedly focuses on Gaga’s eyes to further its haunting nature.
By launching back to the darker imagery reminiscent of her work on “The Fame Monster,” Gaga’s videography continues to be contagiously memorable.
– Reid Sperisen
[Related: Album review: ROSÉ packages romantic vulnerability, toxicity in solo debut album ‘rosie’]
“number one girl” by ROSÉ
Many can relate to the desire to be someone else’s number one, and ROSÉ is no exception.
On Nov. 21, ROSÉ premiered the music video for “number one girl,” the second prerelease single from her debut album “rosie.” Reminiscent of a ballad, the song starkly contrasts the hip-hop-influenced music the New Zealand-Korean singer is known for as a member of the K-pop quartet BLACKPINK. The song further highlights her musical talent – especially in segments where her vocals are solely accompanied by a piano. And through lyrics that suggest one’s longing for affirmation, ROSÉ unveils a more personal, humanized side of herself that may have been previously overshadowed by her stardom.
In the music video, ROSÉ sings under the night sky in Seoul, South Korea, standing in commonplace spots such as a skate park and a lookout. The simple camerawork and scenes that give the impression of a retro camcorder complement the emotionally vulnerable subject the song explores. Overall, the realism throughout the video allows the audience to envision themselves in the story that ROSÉ unravels, further assuring listeners that experiencing such feelings are normal. But through “number one girl,” ROSÉ shares an important message: Celebrities are humans who can experience emotional turbulence just like everyone else.
Lyrically sharing intimate stories, ROSÉ has secured her spot in listeners’ hearts as their “number one girl.”
– Jeannie Kim