Second take: Halloween amusement parks fall short of a thrilling experience
By Alicia Caldera / Daily Bruin
By Izzy De Leon
Sept. 13, 2024 4:19 p.m.
This post was updated Oct. 1 at 8:48 p.m.
Though Halloween amusement parks promise a thrilling yet fearful escape, they often fall short, offering uninspired experiences that fail to satisfy the adrenaline cravings of horror enthusiasts.
Annually, Southern California amusement parks such as Knott’s Berry Farm, Universal Studios Hollywood and Six Flags undergo a spooky transition, reshaping their family-centric parks doused in rides and games into a horror haven-thronged experience with frightening mazes and decked-out characters whose goal is to blend fear and entertainment. These spooktacular parks can be both family-friendly and young-adult-focused. Yet this seasonal transition begs the question: Are Halloween parks worth the scare? If so, what is the level of authenticity and creativity put into these mazes and scary parks?
[Related: Theme park review: Halloween Horror Nights delivers frightening disappointments]
Rooted in the eerie atmospheres of 19th-century Gothic literature – notably the works of Edgar Allan Poe and Mary Shelley – horror attractions began emerging in the 1930s, though they didn’t gain widespread popularity until the 1960s. Initially manifested in the form of haunted houses, iconic venues such as Disney’s Haunted Mansion and Universal Studios Hollywood’s House of Horrors laid the foundation for the sprawling, immersive horror parks that dominate today’s Halloween season. However, despite their praised literary origins and historical evolution, these modern-day attractions often lack the creative ingenuity their predecessors once embodied.
While Halloween conjures images of wholesome traditions like trick-or-treating, pumpkin patches and horror films, amusement parks invest significant effort into reshaping the season’s atmosphere to deliver immersive experiences for their patrons. Many parks, such as Six Flags Fright Fest and Knott’s Berry Farm’s Spooky and Scary Farms, adopt a hybrid approach, balancing family-friendly fun with spine-tingling thrills.
In contrast, others, like Universal Studios Hollywood’s Halloween Horror Nights, fully commit to a relentless, 24/7 onslaught of horror, aiming to immerse visitors in a constant state of fear. Yet, despite these varied approaches, the question remains whether any of them truly succeed in crafting an unforgettable experience.
A positive facet of the Halloween season at theme parks is that when properly executed, it can appeal to a wide range of ages. To highlight the duality of Knott’s Scary and Spooky Farms – which open Sept. 19 and 26, respectively – daytime activities are directed toward children and families, full of trick-or-treating spots around the park, character meet-and-greets, fun decorations and seasonal food and drink options. Families can also see some of the complex mazes without worrying about being startled.
On the contrary, Knott’s nighttime activities are directed toward teens and young adults, as the decorations and mazes are intended to incite as much fear as possible. With mazes featuring various themes, such as “Widows,” a spider-infested maze; “Eight Fingers Nine: The Boogeyman”; and “Wax Works,” there is an array of ways to be scared – an appeal many consistent visitors of Knott’s anticipate each year.
For Halloween enthusiasts who are not drawn to gore and terror, nighttime can feel limiting, diminishing the allure of these parks. Though the fall season is enjoyable, many aficionados may not want fear- or anxiety-inducing experiences before and after riding attractions. For young adults unwilling to spend upward of $50 on a night out, such as $60 at Knott’s Scary Farm and $50 at Six Flags, cheaper alternatives like watching one of the many available horror films can offer an equally thrilling experience. In this light, Halloween theme parks often feel overrated, failing to meet expectations for non-avid horror fans.
Modeled after popular horror movie tropes like zombies, ghosts and clowns, Halloween amusement parks lose their novelty over time. For frequent visitors, the repetition of characters and themes becomes monotonous. As an example, Six Flags’ scare zones include “Dead in the West” and “Infested,” while Knott’s Scary Farm recycles certain themes like “Ghost Town Streets” and “CarnivHELL.” This reliance on safe, commercialized experiences, prioritizing revenue over innovation, ultimately devalues and diminishes the authenticity and creativity that should define these parks.
Halloween-themed attractions have evolved into major revenue generators for amusement parks in recent decades. For Universal Studios Hollywood, Forbes states it spends over $100 million on preparing for Halloween and rakes in about 1.5 million visitors over the season, earning an estimated $575 million from Horror Nights. With tens of thousands of attendees flocking to these parks daily (and spending $77 on a general admission ticket), the focus naturally shifts toward maximizing profit, often at the expense of enhancing the creativity and quality of the Halloween experience.
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Despite changing the names of these mazes and scare zones, Halloween themes at amusement parks remain largely repetitive. Though the specific focus of a themed experience varies, most visitors only walk away remembering how scared they felt. This redundancy quickly diminishes the novelty, making it less likely for these parks to become a lasting tradition for many Halloween enthusiasts. While Halloween amusement parks can be enjoyable, their predictable nature means that the average visitor should approach the experience with tempered expectations.
A one-and-done deal, Halloween-themed parks offer a fleeting excitement, best suited for thrill-seekers and young adults chasing a momentary jolt of exhilaration.