Wednesday, August 22

UCLA professor Magali Delmas' new book discusses how companies can incorporate green, or ecologically friendly, products that encourage consumers to decrease their environmental footprint. (Courtesy of Lenny Washington)

UCLA staff’s book explores intersection of sustainability, marketing

Nike’s “Considered,” a line of shoes made of cannabis, was released in 2005. Though the company expected the eco-friendly hemp design to attract environmentally conscious consumers, critics panned the earthy look of the shoes and called them “air hobbits.” “Considered” is one of many unsuccessful corporate attempts to market environmental sustainability that Magali Delmas mentions in her book, “The Green Bundle: Pairing the Market with the Planet,” which releases Tuesday. Read more...

UCLA professor Magali Delmas' new book discusses how companies can incorporate green, or ecologically friendly, products that encourage consumers to decrease their environmental footprint. (Courtesy of Lenny Washington)

The Collaborative Game Development Club at UCLA groups students together based on common interests as they work toward creating a video game by the end of the school year. (Farida Saleh/Daily Bruin)
The Collaborative Game Development Club at UCLA groups students together based on common interests as they work toward creating a video game by the end of the school year. (Farida Saleh/Daily Bruin)

UCLA Makerspace, located in Rieber Hall, recently hosted the long-term Make Your Own Board Game workshop. The three-part program taught participants to use specific industrial machines, such as laser cutters and 3D printers. The program’s director, Allison Shindell, a first-year computer science and linguistics student, said she hopes the space will cater to the general student body and help them feel comfortable using the machinery. 
(Liz Ketcham/Daily Bruin)
UCLA Makerspace, located in Rieber Hall, recently hosted the long-term Make Your Own Board Game workshop. The three-part program taught participants to use specific industrial machines, such as laser cutters and 3D printers. The program’s director, Allison Shindell, a first-year computer science and linguistics student, said she hopes the space will cater to the general student body and help them feel comfortable using the machinery. 
(Liz Ketcham/Daily Bruin)

(Alice Lu/Daily Bruin)
(Alice Lu/Daily Bruin)


(Rachel Bai/Daily Bruin)
(Rachel Bai/Daily Bruin)

In DONTNOD Entertainment's hit game "Life is Strange," players can choose to instigate a romantic relationship between the two main characters Chloe and Max. Columnist Evan Charfauros argues the game utilizes romance to increase character investment. (Creative Commons photo by MrRiddell via Flickr)
In DONTNOD Entertainment's hit game "Life is Strange," players can choose to instigate a romantic relationship between the two main characters Chloe and Max. Columnist Evan Charfauros argues the game utilizes romance to increase character investment. (Creative Commons photo by MrRiddell via Flickr)


1 2 3