Mac DeMarco went from recording music in his tiny Montreal apartment to becoming the poster boy of indie rock in just five years.
Since his 2012 debut album “2” and subsequent 2014 breakout work “Salad Days,” the Canadian musician rose to fame meteorically.

Migos knows how to capitalize on viral potential.
The Atlanta trio inspired the “rain drop, drop top” memes, coined the “dab” dance move and landed the No.

UCLA faculty, staff and alumni have contributed musical works that are nominated for the 59th annual Grammy Awards on Feb. 12, 2017. Their talents, ranging from playing the saxophone to composing songs to performing in an opera, have been recognized with nominations in five different categories.

Sidney Selby stumbled upon a particularly infectious beat while browsing YouTube a year ago. He liked it so much that he decided to buy it for $200, and a few months later, released it as a rap song under the name “Panda.”
The song quickly reached unprecedented success and was remixed on Kanye West’s most recent album “The Life of Pablo.” West quickly signed Selby to his music label, and the two collaborated again on the remix of Selby’s new song, “Tiimmy Turner,” which was officially released on Oct.

Before putting his thoughts to hip-hop verses, Stefan Dismond was convinced his calling was making ringtones.
The second-year cognitive science student, who used to make alternative music and ringtones, decided to switch to rapping just last year.

Katie Everds raised $30,000 to get her product out into the world, but then she lost it.
“I was so stressed out because I promised all these people that bought my product that I would deliver,” Everds said.

It seems as if every song flooding radio airwaves and streaming services has an air horn intro and a DJ name drop. Though the act was once synonymous with hip-hop mixtapes, the prevalence of DJ shoutouts seems to grow with each new album release.