Ryan Wu

News

Sports

Arts

Opinion

The Quad

Photo

Video

Illustrations

Cartoons

Graphics

The Stack

PRIME

Enterprise

Interactives

Podcasts

Games

Classifieds

Print issues

Black History Month,

Meet the athletes and stories shaping UCLA gymnastics

robots

https://dailybruin.com/2019/05/31/box-office-the-history-behind-how-studios-choose-when-in-the-year-to-release-movies/boxofficeilloheader-png-2/

twitter:card

twitter:description

twitter:title

twitter:site

https://wp.dailybruin.com/images/2019/05/boxofficeilloheader1.png

twitter:image

twitter:creator

boxofficeilloheader.png - Daily Bruin

Lifestyle

db-story-quad

Daily Bruin

Box Office: The history behind how studios choose when in the year to release movies - Daily Bruin

Box Office: The history behind how studios choose when in the year to release movies

max-snippet:-1, max-image-preview:large, max-video-preview:-1

Hollywood’s a company town. It might be a cliche, but in this age of record-breaking box office hauls, it couldn’t ring truer. With every film around the corner a potential franchise, the box office has become a high-stakes chess game for studios; who gets a sequel, and who gets left in the dust?

https://dailybruin.com/2019/05/31/box-office-the-history-behind-how-studios-choose-when-in-the-year-to-release-movies/

Monday, Feb. 16, 2026

IN THE NEWS:

Box Office: The history behind how studios choose when in the year to release movies

By Ryan Wu

May 31, 2019 5:16 p.m.