Karen Im

News

Sports

Arts

Opinion

The Quad

Photo

Video

Illustrations

Cartoons

Graphics

The Stack

PRIME

Enterprise

Interactives

Podcasts

Games

Classifieds

Print issues

robots

Social media influencer and fourth-year biochemistry student Vivian Yu uses her Instagram to share her daily life as a pre-med student at UCLA.(Kanishka Mehra/Daily Bruin)

https://dailybruin.com/2019/01/30/the-quad-the-impact-of-influencer-culture-on-marketing-social-media-and-uclas-campus/web-quad_-influencer-km_-jpg/

twitter:card

twitter:description

twitter:title

twitter:site

https://wp.dailybruin.com/images/2019/01/web.quad_.influencer.KM_.jpg

twitter:image

twitter:creator

web.quad.influencer.KM.JPG - Daily Bruin

Lifestyle

Student Life

db-story-quad

Daily Bruin

The Quad: The impact of influencer culture on marketing, social media and UCLA&#039;s campus - Daily Bruin

The Quad: The impact of influencer culture on marketing, social media and UCLA&#8217;s campus

max-snippet:-1, max-image-preview:large, max-video-preview:-1

Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy.

https://dailybruin.com/2019/01/30/the-quad-the-impact-of-influencer-culture-on-marketing-social-media-and-uclas-campus/

Saturday, April 4, 2026

The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus

By Karen Im

Jan. 30, 2019 6:33 p.m.