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Social media influencer and fourth-year biochemistry student Vivian Yu uses her Instagram to share her daily life as a pre-med student at UCLA.(Kanishka Mehra/Daily Bruin)

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Daily Bruin

The Quad: The impact of influencer culture on marketing, social media and UCLA&#039;s campus - Daily Bruin

The Quad: The impact of influencer culture on marketing, social media and UCLA&#8217;s campus

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Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy.

https://dailybruin.com/2019/01/30/the-quad-the-impact-of-influencer-culture-on-marketing-social-media-and-uclas-campus/

Sunday, March 8, 2026

IN THE NEWS:

The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus

By Karen Im

Jan. 30, 2019 6:33 p.m.