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web.a&amp;e.bellanove.MC.JPG - Daily Bruin

After witnessing her pregnant friends struggle to find work-appropriate clothing, alumna Jenny Leung was inspired to create BellaNové. The maternity fashion brand allows people to rent form-fitting dresses, tops, bottoms and outwear appropriate for the workplace. (MacKenzie Coffman/Assistant Photo editor)

https://dailybruin.com/2018/10/29/brand-gives-birth-to-rental-maternity-clothing-for-professional-settings/web-ae_-bellanove-mc_-jpg/

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Daily Bruin

Brand gives birth to rental maternity clothing for professional settings - Daily Bruin

Brand gives birth to rental maternity clothing for professional settings

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BellaNové strives to help pregnant women slay in the workplace, said founder and alumna Jenny Leung. Leung said she came up with the idea for the maternity fashion brand after learning that many of her working pregnant friends struggled with finding inexpensive clothes suitable for a workplace environment.

https://dailybruin.com/2018/10/29/brand-gives-birth-to-rental-maternity-clothing-for-professional-settings/

Sunday, April 5, 2026

Brand gives birth to rental maternity clothing for professional settings

By Polina Cherezova

Oct. 29, 2018 10:46 p.m.