Polina Cherezova

News

Sports

Arts

Opinion

The Quad

Photo

Video

Illustrations

Cartoons

Graphics

The Stack

PRIME

Enterprise

Interactives

Podcasts

Games

Classifieds

Print issues

Budget Cuts Explained,

Dance Marathon 2026

robots

web.a&amp;e.bellanove.MC.JPG - Daily Bruin

After witnessing her pregnant friends struggle to find work-appropriate clothing, alumna Jenny Leung was inspired to create BellaNové. The maternity fashion brand allows people to rent form-fitting dresses, tops, bottoms and outwear appropriate for the workplace. (MacKenzie Coffman/Assistant Photo editor)

https://dailybruin.com/2018/10/29/brand-gives-birth-to-rental-maternity-clothing-for-professional-settings/web-ae_-bellanove-mc_-jpg/

twitter:card

twitter:description

twitter:title

twitter:site

https://wp.dailybruin.com/images/2018/10/web.ae_.bellanove.MC_.jpg

twitter:image

twitter:creator

Lifestyle

db-story-c2

Daily Bruin

Brand gives birth to rental maternity clothing for professional settings - Daily Bruin

Brand gives birth to rental maternity clothing for professional settings

max-snippet:-1, max-image-preview:large, max-video-preview:-1

BellaNové strives to help pregnant women slay in the workplace, said founder and alumna Jenny Leung. Leung said she came up with the idea for the maternity fashion brand after learning that many of her working pregnant friends struggled with finding inexpensive clothes suitable for a workplace environment.

https://dailybruin.com/2018/10/29/brand-gives-birth-to-rental-maternity-clothing-for-professional-settings/

Monday, March 16, 2026

IN THE NEWS:

Brand gives birth to rental maternity clothing for professional settings

By Polina Cherezova

Oct. 29, 2018 10:46 p.m.