UCLA’s suing of Under Armour could spell disaster for the university if it loses the lawsuit and its apparel partner in one move. (Liz Ketcham/Daily Bruin senior staff)
An enormous waste of time, money and resources.
In case anyone missed it, on Aug. 26, UCLA filed a lawsuit against Under Armour after the apparel company decided to unilaterally terminate its 15-year, $280 million contract with UCLA in June.
I don’t want to write this article.
I really don’t.
But the time has come, and UCLA has dropped the hammer by agreeing with the Pac-12’s decision to postpone all sport competitions until Jan.
College football is happening.
Well, at least for now.
When the Pac-12 announced its full football schedule Friday, the conference grounded a fall season in reality after months of bad news and speculation.
With professional leagues beginning again in the wake of COVID-19 postponements, the Daily Bruin Sports editors decided to take a look at current Bruins who resemble some of the top pros in their respective sports.
When Under Armour officially announced its intentions to terminate its contract with UCLA Athletics, many Bruins fans had one thought: What’s next?
What apparel brand will pick up where Under Armour left off?
As the days were getting longer in early June, it seemed that our wait for UCLA football and other sports was only getting shorter.
However, with COVID-19’s resurgence in several areas of the country, UCLA must act quickly to reverse course and hit the brakes on its sports restart.
Chip Kelly’s tenure as a Bruin has been spotty to say the least.
Going 7-17 through two seasons, sparking a transfer exodus and drawing criticism from alumni for a seemingly weak stance on racial injustice isn’t the strongest resume.
The day I got the call informing me I would be the new Sports editor for Daily Bruin, I had two immediate thoughts. The first: how lucky I was to follow in the footsteps of some of my mentors in helping our section grow throughout the next year.
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