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The governor of California, Gavin Newsom, signed SB 206 into law Sept. 30. The bill will allow student-athletes to be paid for use of their image and likeness in media starting in January 2023. (Photo by Kanishka Mehra/Assistant Photo editor, Photo illustration by Andrea Grigsby/Illustrations Director)

https://dailybruin.com/2019/10/16/the-quad-a-breakdown-of-sb-206-which-allows-student-athletes-to-monetize-their-likenesses/hand-photo-illo-jpg/

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Daily Bruin

The Quad: A breakdown of SB 206, which allows student-athletes to monetize their likenesses - Daily Bruin

The Quad: A breakdown of SB 206, which allows student-athletes to monetize their likenesses

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From within courtrooms to posts on LeBron James’ Instagram, the discussion of student-athletes’ name, image and likeness rights has seemingly come to an end. Not only is the bill a media magnet, but with articles titled “Free labor from college athletes may soon come to an end,” and “Should College Athletes Be Allowed to Get Paid?,” California Senate Bill 206 is bound to raise some eyebrows and shine a light on the interminable debate of student-athlete employability.

https://dailybruin.com/2019/10/16/the-quad-a-breakdown-of-sb-206-which-allows-student-athletes-to-monetize-their-likenesses/

Tuesday, March 31, 2026

The Quad: A breakdown of SB 206, which allows student-athletes to monetize their likenesses

By Veronica Fernandez De Soto

Oct. 16, 2019 6:25 p.m.