Prior to the rally, students wait in line to exchange red clothing for free Beat 'SC shirts.
SAA members cook sausages at Bruin Plaza prior to the start of the rally.
Ravi Aulakh, fourth-year biology student, and Simran Saini, fourth-year anthropology student, show their school spirit in a Beat ‘SC frame at the photo booth at the tailgate.
Third-year theater student Irvin Mason Jr. walks around on stilts towering over the crowds.
UCLA '00 alumnus Alfredo Aguilar poses for a picture with sons Jason and James. Aguilar came to celebrate the upcoming football game after being part of the spirit squad when he attended UCLA.
UCLA Women’s Gymnastics, NCAA reigning champs, and their coach Valorie Kondos Field, ask students to ''pinky promise'' that they’ll come out to cheer on the UCLA football team at their game against USC.
Emmy Dunsford, a first-year psychobiology student, bags popcorn for students to eat.
The UCLA football team waits for their entrance during the Beat ‘SC event.
NSU Modern, a hip-hop group on campus, perform at bottom of Janss Steps as a part of the rally.
Sophomore defensive lineman Chigozie Nnoruka waits above Janss Steps before the football team’s entrance during the Beat ‘SC event.
The UCLA Marching Band welcomes the football team with a rendition of ''All of the Lights.''
The annual Beat 'SC Rally is intended to hype up the Bruin community for the rivalry game.
Members from the UCLA football team take turns rapping before their entrance.
The UCLA football team makes their entrance by running down Janss Steps.
UCLA football team shares a feel-good moment at the Beat ‘SC rally as they gear up to face USC at the rivalry game this Saturday.
Sophomore defensive back Darney Holmes makes his way down Janss Steps with his teammates to hype up the crowd before their game against USC.
Simran Kang, a fourth-year global studies student, dances with Bruin Bhangra, one of many groups that performed at the rally.
Members from a student acapella group, Bruin Harmony, belted a lively mashup of pop songs.
Chip Kelly, supported by his football players, encouraged the crowd to be resilient in the face of adversity.
UCLA running back Joshua Kelley leads the audience in a chant, saying ''God is good, good is God.''