Taylor Swift's 110-foot stage impressed and excited fans as they entered the Rose Bowl floor.
Though Swift wasn't set to play for another hour, early arrivals sang and danced to opening act Charli XCX.
Fans anticipated and recorded Camila Cabello's set – the final opening act before Swift's performance.
As the opening acts closed, fans watched behind-the-scenes montages flash across full-sized video screen walls.
This fan was proposed to at a previous Swift concert and was married on Swift's birthday. Many other fans dressed in elaborate costumes in attempts to earn access to the 'rep room,' a post-show meet-and-greet.
Swift's opened with ''...Ready For It?,'' appearing in the arena on a sliding platform enveloped in smoke.
Sixteen dancers accompanied Swift throughout the show, aiding in the visual representation of each performance.
Swift's show featured eight costume changes, many of which included glitter and were reminiscent of snake skin.
Swift followed ''...Ready For It?'' with ''I Did Something Bad.'' Along with songs from her latest album, Swift additionally played 10 songs from her older albums.
Over 60,000 fans filled the Rose Bowl on Friday night as Swift kicked off her third leg of the ''reputation'' Stadium Tour and her first time in the Rose Bowl.