CoffeeCon LA was held over the weekend, this year hosting over 40 exhibitors all related to coffee.
One of the booths was the Speciality Coffee Association where Sheila Magno taught onlookers how to use the SCA flavor wheel to find the flavor notes in the brews they sipped on.
An inflatable photo booth allowed conventiongoers to commemorate their visit.
Founder Kevin Sinnott and his wife Patricia Sinnott bounced around the convention, leading lectures and ensuring the event was running smoothly.
Attendees lined up at each booth to receive samples of each companies' brew and engage in discussions about flavor profiles.
Antone Hall informed coffee patrons about the Los Angeles Coffee Club, a monthly coffee subscription, and its sister company Binx, which supplies to large companies like the Hollywood Bowl.
Sofi Tongson of Restoration Rosters handed out cold brew as the fire alarm blared from a booth whose brewer accidentally created smoke.
A Cup of Puerto Rico's booth representative handed out fresh cups of their 100 percent arábica coffee, which had a smooth finish, without the bitterness found in most coffees.
A Good Coffee Company representative held a lecture on how to use home espresso machines, and which machines worked in which homes.
Lecture attendees were given the opportunity to get and up close to learn the power of home espresso machines.
The lecture with the largest attendance during day one of CoffeeCon LA was the latte art class.
Heather Perry of Klatch Coffee showed classgoers how to make a monkshead, heart and rosetta, saying that one cannot move on until they can get the perfect monkshead.
Heather Perry shows Emily Henry, a second-year communication student from USC, how to properly foam her milk, and not let it ''punk her.''