Kelly Yeo

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WeChat, an instant messaging app, has recently bolstered its marketing efforts in North America, with brand ambassadorship as one of the methods. (Creative Commons photo by Premkumar Masilamani via Picasa)

https://dailybruin.com/2016/02/19/dont-drink-the-brand-ambassador-kool-aid/wechat-jpg/

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WeChat.jpg - Daily Bruin

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Don&#039;t drink the brand ambassador Kool-Aid - Daily Bruin

Don&#8217;t drink the brand ambassador Kool-Aid

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Become a brand ambassador – it’s a great way to gain experience doing nothing, and annoy people on campus. During the fall quarter of my first year, when I should have been studying for my imminent Chemistry 14A final, I was carousing around Westwood with a bunch of actors in grey shirts promoting WeChat, the direct messaging application most popular in China.

https://dailybruin.com/2016/02/19/dont-drink-the-brand-ambassador-kool-aid/

Saturday, April 4, 2026

Don’t drink the brand ambassador Kool-Aid

By Kelly Yeo

Feb. 19, 2016 4:09 p.m.