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Coach Jim Mora defended the way in which he motivates players on Thursday, saying that it&#039;s his job to toughen them up. His open criticism of incoming freshman quarterback Josh Rosen made waves on social media earlier in the week. (Owen Emerson/Daily Bruin senior staff)

https://dailybruin.com/2015/08/20/football-coach-jim-mora-defends-controversial-motivational-tactics/4ed8d2a0-6fcd-4729-9edc-f745e5caaab9-jpg/

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- Daily Bruin

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Football coach Jim Mora defends controversial motivational tactics - Daily Bruin

Football coach Jim Mora defends controversial motivational tactics

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SAN BERNARDINO — Going to a college football practice can be jarring for someone who’s never been there before. There are verbal attacks and taunts hurled across the field – a lot of them.

https://dailybruin.com/2015/08/20/football-coach-jim-mora-defends-controversial-motivational-tactics/

Monday, March 23, 2026

IN THE NEWS:

Football coach Jim Mora defends controversial motivational tactics

By camayak

Aug. 20, 2015 5:54 p.m.