Paul Greive and Primal Pastures
By Daniel Alcazar
July 19, 2015 6:00 p.m.
A former intelligence officer in the Marine Corps and UCLA alum, Paul Greive found his calling in Primal Pastures – a family-owned farming business.
(Daniel Alcazar/Daily Bruin)
Inspired by the lack of availability of free-range chicken to enjoy, Greive’s family decided to take the business upon themselves.
(Daniel Alcazar/Daily Bruin)
For Greive, the Fully Employed MBA program called FEMBA, UCLA's part-time MBA program, provided a network that allowed him to improve and expand Primal Pastures.
(Daniel Alcazar/Daily Bruin)
Primal Pastures raises its livestock with organic feed and uses spacious pastures for cruelty-free farming.
(Daniel Alcazar/Daily Bruin)
With the help of his family, Greive provides locally produced meat and produce to homes across Southern California.
(Daniel Alcazar/Daily Bruin)
Primal Pastures farms its livestock naturally and delivers chicken, lamb and beef directly to homes.
(Daniel Alcazar/Daily Bruin)
Greive’s journey to farming began with arthritis, which caused him full-body pain and interfered with his work as an intelligence officer in the Marine Corps.
(Daniel Alcazar/Daily Bruin)
Greive’s aim is to use an environmentally sustainable farming process, preserving the soil and following natural processes.
(Daniel Alcazar/Daily Bruin)
Located in Temecula, Primal Pastures began as a one-acre piece of pastureland with 54 free-range chickens.
(Daniel Alcazar/Daily Bruin)
Greive graduated from FEMBA at the UCLA Anderson School of Management, allowing him to study business while growing his business hands-on.
(Daniel Alcazar/Daily Bruin)
