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Rivalry game victories bring spike in merchandise sales to UCLA Store - Daily Bruin

Rivalry game victories bring spike in merchandise sales to UCLA Store

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The UCLA Store had a stake in this year’s rivalry football game against USC: The win brought in more profit. Prior to the rivalry game, special victory merchandise was designed for production in the event of a UCLA win.

https://dailybruin.com/2014/11/25/rivalry-game-victories-bring-spike-in-merchandise-sales-to-ucla-store/

Thursday, Feb. 19, 2026

IN THE NEWS:

Rivalry game victories bring spike in merchandise sales to UCLA Store

By John Peter Cavender

Nov. 25, 2014 1:37 a.m.