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Enrou, a startup company participating in the 2014 Startup Rivalry: UCLA v. USC contest, was founded last year by UCLA alumnae Jessica Willison (left) and Ann Wang. Their business aims to support people living in developing communities through the sale of clothes, fashion accessories and home decor. (Tamaryn Kong/Daily Bruin)

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- Daily Bruin

Lifestyle

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Daily Bruin

Alumnae startup &#039;Enrou&#039; seeks change through consumerism - Daily Bruin

Alumnae startup &#8216;Enrou&#8217; seeks change through consumerism

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Donating money, collecting clothes or participating in buy-one-give-one programs are common ways to support people living in developing communities. Enrou has a more sustainable method in mind.

https://dailybruin.com/2014/02/26/alumnae-startup-enrou-seeks-change-through-consumerism/

Thursday, April 2, 2026

Alumnae startup ‘Enrou’ seeks change through consumerism

By Rhyn Cheung

Feb. 26, 2014 12:00 a.m.