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Daily Bruin

Editorial: UCLA should not profit off the likeness of its athletes - Daily Bruin

Editorial: UCLA should not profit off the likeness of its athletes

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A high-profile legal battle between the NCAA and several plaintiffs to decide if the athletics governing body illegally profited from player likenesses has again raised questions of what defines terms like “amateurism” in college athletics.

https://dailybruin.com/2013/10/21/editorial-ucla-should-not-profit-off-the-likeness-of-its-athletes/

Thursday, April 2, 2026

Editorial: UCLA should not profit off the likeness of its athletes

By Editorial Board

Oct. 21, 2013 1:54 a.m.