Hammer to implement free general admission
The Hammer Museum announced it will implement free admission to the general public beginning in February.
By Amy Lee
Oct. 8, 2013 12:26 a.m.
Beginning in early February of next year, the Hammer Museum will offer free admission to the public.
The Hammer Museum, operated by UCLA, currently offers certain programs and lectures for free. But free admission to both permanent galleries and temporary exhibitions throughout the year is offered only to students from UCLA and other schools.
Transitioning into a different stage, the Hammer Museum will debut the policy during the opening of its exhibition season in February 2014.
Joining the Fowler Museum at UCLA, which already offers free admission to the public, the Hammer Museum intends to make this new admission policy permanent. Longtime benefactors of the Hammer Museum, Erika J. Glazer and Brenda R. Potter, both made donations this summer that will cover the museum’s first four years of admission costs.
The Hammer Museum will also implement a new membership model in January 2014. By switching to the new model and removing fiscal limitations for its attendees, the Hammer Museum hopes to emphasize community engagement and public participation, facilitating members to make frequent visits.
Compiled by Amy Lee, Bruin senior staff.
