Editor's note: A&E reinvention under way ““ with your approval
By Daily Bruin Staff
June 1, 2005 9:00 p.m.
I feel like this column has been written before.
When the Daily Bruin’s arts and entertainment section
switched from a daily page in the newspaper to dB Magazine, a
weekly tabloid insert, Anthony Bromberg, the section’s editor
at the time, wrote a column to introduce readers to the new
format.
In a pretentious, though somehow strangely fitting, analogy,
Bromberg linked the development of the magazine to the
Beatles’ development from pop stars to album innovators with
the release of “Rubber Soul” in 1965.
What the editor didn’t tell you in that column was that
two years later, in 1967, the Beatles reinvented themselves once
again, releasing “Sgt. Pepper’s Lonely Hearts Club
Band” and inventing the rock concept album.
So, since dB Magazine is now 2 years old, it must be time for us
to shake things up again as well.
No doubt, by now you’ve noticed that the pages you hold in
your hands don’t look like the dB Magazine you’ve held
every Thursday for the past two years. But don’t worry.
Less has changed than you think. Everything you loved about dB
Magazine is still here, just in a different form. We’re just
like the Beatles, trying something new.
This section will replace the magazine for the last three issues
of this school year, but in no way is this a permanent change.
That’s where you come in.
These issues are meant to show you a new way of presenting
material you’re familiar with, and it’s really up to
you which form the Daily Bruin’s arts and entertainment
coverage follows in the future.
After reading these pages, we want you to compare them to your
hopefully fond memories of dB Magazine, and then we want you to let
us know which one you like better.
After all, following 1967, the Beatles released albums both with
and without the rock concept.
The decision is, literally, in your hands.
Tracer is the 2004-05 arts and entertainment editor. E-mail
him your comments at [email protected], or drop by the Daily
Bruin office in 118 Kerckhoff Hall and tell him what you
think.
