Anderson offers undergrad programs
By Christian Mignot
April 15, 2004 9:00 p.m.
The Anderson School of Management is offering two new business
programs over the summer for undergraduates who want to get a feel
for graduate level coursework.
Taught by UCLA faculty and staff, both programs will incorporate
in-class education along with a variety of hands-on experiences
““ including guest lectures from industry specialists and
off-campus visits.
The Business and Management Institute, offered for the first
time this year, is designed to give students the experience of what
it is like to be in an MBA program.
“It really struck us that there were not many formal
opportunities for business undergrads at UCLA, aside for the
accounting minor,” said David Unruh, assistant vice provost
for Summer Sessions and Special Projects.
“This is an attempt to address the needs of continuing
UCLA students and also open the opportunity to other UC, national
and international students,” he added.
Also appearing for its first year, the Entertainment and Media
Management Institute, the second of two programs, will take an
in-depth look at behind-the-scenes management issues in
entertainment and media industries.
Gigi Johnson, director of the Entertainment Management program
for the Anderson School, said the program will take content usually
taught in the graduate program and make it available to
undergraduates.
“This is a good opportunity for undergraduates to get a
broad sampling of entertainment business and to learn more about
the employment opportunities in business management,” said
Johnson, who will be teaching one of the institute’s two
classes.
Though the Entertainment and Media Management Institute is a new
concept, the Business and Management Institute will follow in the
footsteps of programs already existing at UC Berkeley and Stanford
University.
Unruh said UCLA students who had taken the program at
Berkeley’s Haas Business School last year had informed him
they would have attended an Anderson School course had it
existed.
Both programs are four weeks long and are scheduled to begin on
June 28.
Typically, students will attend class lectures in the morning
and follow up with afternoon sessions consisting of workshops and
guest lectures.
For the Business and Management Institute, students will take
field trips every Friday with visits to the Pacific Stock Exchange
and film studios already on slate, according to Anderson School
lecturer Gonzalo Freixes.
“Not only do students get the credit for these two upper
division courses but they get all other value added from the
extras,” he said.
More information about the summer institutes is available at
www.summer.ucla.edu/institutes.
