Letters
By Daily Bruin Staff
Feb. 8, 1999 9:00 p.m.
Ad’s artwork unprofessional This letter is
being written in response to the article "Commission’s ads cause
controversy" (News, Feb. 4). I, too, was appalled by the two
advertisements placed in the Daily Bruin a week ago.
In the article, Undergraduate Students Association Council
(USAC) General Representative John Strelow said that the paper’s
audience needs to "see why they were offended." After some serious
introspection, I dug out my copy of the paper from a week ago and
reviewed the two advertisements again.
The shock and horror I experienced was tantamount to my first
reaction: How did this pathetic attempt at "art" come from
third-year design student, Henry Lopez?!
Unlike the many readers who were offended by the content of the
advertisements, I was offended that Lopez went on the record to
defend his "artistic freedom." Is that what they are calling a
complete lack of creativity these days?
I agree with USAC Administrative Representative Berky Nelson
that we should all take this unfortunate incident as a "learning
opportunity."
If you’re going to try and make an artistic statement that
others will see, put some time and effort into it!
By the third year in the design department, your skill level
should have moved beyond adding text to a scanned image, Lopez. Is
this what you’re paying tuition to learn how to do? Come on! You
must have known your ad was going to offend many of its viewers, so
put some thought into it!
Don’t just open up Photoshop or Illustrator and import an image
of a movie poster then type some lame text that you think will be
witty over the main character’s forehead. Anyone with access to a
computer can come up with that.
Your work represents you, Lopez, and the talent you possess.
Perhaps your biggest mistake was not in designing the ads, but in
actually admitting that they were your designs.
For your career’s sake, don’t include those ads in your
portfolio.
Jeremy J. Trimble First-year graduate student Clinical
psychology
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