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IN THE NEWS:

Asian American and Pacific Islander Heritage Month 2025

Josephine, Joe: beware of Winnie the Pooh

By Daily Bruin Staff

Jan. 22, 1998 9:00 p.m.

Friday, January 23, 1998

Josephine, Joe: beware of Winnie the Pooh

By Rachel Munoz

Daily Bruin Staff

Why … is Winnie the Pooh so popular? If you haven’t noticed,
Winnie the Pooh paraphernalia seems to be sprouting up like weeds
all over UCLA. Joe and Josephine Bruin better look out, they might
lose their place as UCLA’s mascots to Winnie and his friends.

But it wouldn’t be entirely their fault. Places like Papercuts
and LuValle keep on stocking everything from pillows to infant
mobiles to the stuffed animals themselves. For a concept that most
would associate with childhood, Winnie the Pooh hasn’t let us
forget him for a minute. The following quotes are the results of
this week’s informal poll, a new series we’re starting for each
Friday.

"People like it because they think it is cute … but it is
totally overpriced."

Jennifer Lum

Second-year

Chemical engineering

"I’m kind of tired of it. This is Westwood and people will buy
anything, but it is better than Power Rangers."

Lolita Simon

Third-year

Psychology

"I like it mostly because my mom used to read to me the stories
when I was little. I’m into the whole commercial frenzy. It is so
classic and pretty timeless. I have the complete works of A.A.
Milne."

Dana Danesi

Fourth-year

American literature and culture

"I think it’s really cute. I think that it’s become a little
trendy, but I still like it. They need to come out with some more
products. I think they use it to attract people into the
store."

Elaine Wong

Fourth-year

Psychology

"Either way it doesn’t bother me. It’s kind of nostalgic."

Ed Sakabu

Programmer analyst for UCLA

"I think that we all kind of grew up with it. I like the new
stuff.

Helen Spiegel

First-year

Biology

"I like it. More people look at it then buy it. It attracts
people into the store."

Mailisia Vu

Second-year

International economics

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