Thursday, April 9



The Quad: The impact of influencer culture on marketing, social media and UCLA’s campus

Back in 2012, the cosmetics brand CoverGirl selected the popular Colombian-American actress Sofia Vergara as its new ambassador. Four years later, teenage YouTube makeup guru James Charles became the brand’s first CoverBoy. Read more...

Photo: Social media influencer and fourth-year biochemistry student Vivian Yu uses her Instagram to share her daily life as a pre-med student at UCLA.(Kanishka Mehra/Daily Bruin)




Press Pass: While tiring, covering Coachella proves memorable for Daily Bruin’s A&E editor

The craziness of covering Coachella Weekend 2 began before we even reached the outskirts of Indio, California. Friday, 8 a.m. Daily Bruin’s Photo editor Michael Zshornack and I departed promptly from Westwood, congratulating ourselves on actually leaving at the time we said we would. Read more...

Photo: (Photo illustration by Michael Zshornack/Daily Bruin)




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