LA 2024 knew it couldn’t bring every member of the International Olympic Committee to UCLA.
So it brought UCLA to the IOC.
LA 2024 – which, following a deal with the committee, is now LA 2028 – gave a presentation at IOC headquarters in Lausanne, Switzerland last month and brought a virtual reality video with it. Read more...
Photo: A virtual reality video fit perfectly into LA 2028's brand because the bid made an effort to show that Los Angeles is a place where technology and creativity come together to create engaging, entertaining content, said LA 2028 director of marketing Matt Rohmer.
(Courtesy of Jaunt Studios)