A pair of mobile billboards traveled around the UCLA campus Wednesday calling for the firing of men's basketball coach Steve Alford. (Matt Joye/Daily Bruin senior staff)

Students react to continued demands to fire coach Steve Alford

Twitter is abuzz with infuriated UCLA basketball fans. Bruin Walk? Not so much. As mobile billboards calling for the firing of coach Steve Alford made appearances around campus Wednesday – continuing a string of actions demanding his release – the Daily Bruin set up shop at the newspaper stand outside of Ackerman Union to gauge reactions from the general student body. Read more...

A pair of mobile billboards traveled around the UCLA campus Wednesday calling for the firing of men's basketball coach Steve Alford. (Matt Joye/Daily Bruin senior staff)

(Daily Bruin file photo)
(Daily Bruin file photo)

UCLA men's basketball coach Steve Alford and the Bruins finished the 2015-2016 season in 10th place in the Pac-12, falling in the first round of the conference tournament. (Jintak Han/Daily Bruin)

Steve Alford announces restructured contract set to end in 2020

Despite recent uproar calling for the firing of Steve Alford, it appears the UCLA men’s basketball coach will return for a fourth season in Westwood. In an email message addressed to “UCLA Family, Friends, Alumni and Supporters” sent Sunday evening, Alford wrote that he decided to restructure his own contract, removing a one-year extension that he received after his first season in 2014. Read more...

UCLA men's basketball coach Steve Alford and the Bruins finished the 2015-2016 season in 10th place in the Pac-12, falling in the first round of the conference tournament. (Jintak Han/Daily Bruin)

The UCLA women's basketball team will be a No. 3 seed in the Bridgeport, Connecticut, region in the NCAA Tournament this month. (Korbin Placet/Daily Bruin senior staff)
The UCLA women's basketball team will be a No. 3 seed in the Bridgeport, Connecticut, region in the NCAA Tournament this month. (Korbin Placet/Daily Bruin senior staff)

UCLA men's basketball coach Steve Alford led the Bruins to a 15-17 season, the squad's worst record since former coach Ben Howland was fired in 2013. (Jintak Han/Daily Bruin)

Group demands termination of Steve Alford’s basketball coaching contract

A small plane circled the sky above UCLA’s campus Monday, towing behind it a simple message: “UCLA deserves better. Fire Alford!” The emphatic message has been echoed around the internet recently, calling for the firing of men’s basketball coach Steve Alford in the days since the Bruins’ season ended prematurely in the first round of the Pac-12 tournament March 9. Read more...

UCLA men's basketball coach Steve Alford led the Bruins to a 15-17 season, the squad's worst record since former coach Ben Howland was fired in 2013. (Jintak Han/Daily Bruin)

Senior forward/center Tony Parker was moved to the bench 22 games into the season in favor of coach Steve Alford's up-tempo style of play, but said he was not bothered by the decision. (Aubrey Yeo/Daily Bruin senior staff)
Senior forward/center Tony Parker was moved to the bench 22 games into the season in favor of coach Steve Alford's up-tempo style of play, but said he was not bothered by the decision. (Aubrey Yeo/Daily Bruin senior staff)

Sophomore center Thomas Welsh started Wednesday and produced 12 points and six rebounds, but UCLA was knocked out of the Pac-12 tournament with a 95-71 blowout at the hands of USC. (Aubrey Yeo/Daily Bruin senior staff)
Sophomore center Thomas Welsh started Wednesday and produced 12 points and six rebounds, but UCLA was knocked out of the Pac-12 tournament with a 95-71 blowout at the hands of USC. (Aubrey Yeo/Daily Bruin senior staff)


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