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prime City Guide: West Hollywood

West Hollywood is an enclave all its own. The colorful neighborhood is nestled comfortably between the ultra-affluent Beverly Hills and Tinseltown itself, Hollywood. In many ways, WeHo – as it’s affectionately called – is a mix of its surroundings. Read more...


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prime Fall 2014

prime, the Daily Bruin's art, culture and lifestyle magazine is on stands and online now. Pick up a copy, and enjoy the best features, stories, recipes and guides it has to offer. Read more...

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prime’s Guide to Zero Week

Zero Week can be a frustrating time for UCLA students, new and old. For freshmen, the campus can seem confusing, socializing is a struggle, and finding fun ways to occupy the time can be nearly impossible. Read more...

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prime’s Guide to Zero Week: Sawtelle

Even though you’ve familiarized yourself with the crooked streets of Westwood and made sure your dorm room or apartment is primed for the school year, you aren’t ready to be a UCLA guru until you know the ins and outs of Sawtelle. Read more...

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prime’s Guide to Zero Week: Melrose Trading Post

There’s just so much stuff. That’s the theme of the Melrose Trading Post, held every Sunday in the parking lot of Fairfax High School. This local swap meet has a wide variety of vendors, from couples peddling organic hand scrubs to octogenarians showing off jewelry from the ‘30s. Read more...

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