Nike’s “Considered,” a line of shoes made of cannabis, was released in 2005.
Though the company expected the eco-friendly hemp design to attract environmentally conscious consumers, critics panned the earthy look of the shoes and called them “air hobbits.”
“Considered” is one of many unsuccessful corporate attempts to market environmental sustainability that Magali Delmas mentions in her book, “The Green Bundle: Pairing the Market with the Planet,” which releases Tuesday. Read more...
Photo: UCLA professor Magali Delmas' new book discusses how companies can incorporate green, or ecologically friendly, products that encourage consumers to decrease their environmental footprint. (Courtesy of Lenny Washington)